Communication Designer
My Role
Brand identity & system,
Product and packaging development, Campaign conceptualisation,
Art direction,
Digital experience design.
Type
Full-Time
Duration
Jul 2025 – Present
Confetti Gifts is a growing gifting brand built around one idea, personalization as joy. From curated gift hampers to seasonal collections, the brand speaks to people who want gifts that feel considered, not generic. Fresh, warm, and unapologetically fun. Confetti is a brand that knows its audience and keeps finding new ways to surprise them.
As the Communication Designer at Confetti, my work lives at the intersection of concept and execution. I'm responsible for how the brand thinks visually, from the ideas behind campaigns and products to the systems that hold everything together. The work spans brand identity, product development, packaging, art direction, and digital experience. What ties it all together is ownership of ideas, of process, and of outcomes.
Brand Identity & Visual Language
Developing and evolving Confetti's visual identity, from logo representation to building Connie, the brand mascot, designed with two distinct personalities mapped to two distinct audiences. Establishing the visual systems and brand language that ensure consistency across every touchpoint.
Product & Packaging Design
Product thinking at Confetti isn't just about what looks good; it's about what makes sense to exist. I contribute to ideating and curating new gift collections, from concept through to seasonal launches, with an eye on trends, brand alignment, and what the audience actually wants before they know they want it. Packaging is approached the same way, from structural development and material decisions to surface design, built from the ground up.
Art Direction
Translating brand ideas into imagery, conceptualising the visual direction for shoots, coordinating with photographers and stylists, and ensuring that what ends up on screen reflects the brand's personality, not just its products.
Campaign Development
From Rakhi to Valentine's Day to Diwali, each campaign starts with an idea before it becomes a kit. My involvement begins at the concept stage, shaping the narrative and visual direction that everything else is built around.
UX & Digital
The digital experience at Confetti starts with understanding how the audience thinks, what they're looking for, how they navigate, where they drop off, and what earns their trust. I work on mapping those user journeys and translating that thinking into interface decisions, information hierarchy, interaction flows, and experience architecture, in close collaboration with the e-commerce and website teams. The goal is always the same: a digital space that feels as intentional as the brand itself.
This role gave me a room where my ideas were taken seriously from day one. Not because I demanded it, but because the work spoke first. Being here has taught me as much about how a business thinks as it has about how a brand should feel. Balancing both the creative instinct and the business logic is something I'm learning to do every single day. And honestly, I'm enjoying the challenge more than I expected.
