Symbol
Design
Symbol Design
Symbols have always held a deep meaning in our society, representing identities, beliefs, and movements. From political parties to government initiatives, a single symbol can communicate a powerful message and unite people under a common cause. This project wasn’t just about designing a sticker; it was about creating a symbol of empowerment.
Symbols have always held a deep meaning in our society, representing identities, beliefs, and movements. From political parties to government initiatives, a single symbol can communicate a powerful message and unite people under a common cause. This project wasn’t just about designing a sticker; it was about creating a symbol of empowerment.
Women drivers in India face taboos and societal judgment, often making the roads an intimidating space for them. The sticker served not only to identify vehicles driven by women participating in the driving skills program but to act as a badge of confidence, giving them a sense of pride and ownership on the road.
Women drivers in India face taboos and societal judgment, often making the roads an intimidating space for them. The sticker served not only to identify vehicles driven by women participating in the driving skills program but to act as a badge of confidence, giving them a sense of pride and ownership on the road.
My Role
My Role
Concept Development, Symbol Design, Collaborative Project
Concept Development, Symbol Design, Collaborative Project
Tools
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Collaborators
Collaborators
Promit Basu
Piyush Mishra
Promit Basu
Piyush Mishra
Duration
Duration
Aug - Sep 2022 (1 month)
Aug - Sep 2022 (1 month)
Process
We brainstormed and sketched multiple concepts, each focusing on themes like safety, empowerment, and driving confidence. Variations were created to visually capture the essence of women’s independence while staying relatable and impactful.
We brainstormed and sketched multiple concepts, each focusing on themes like safety, empowerment, and driving confidence. Variations were created to visually capture the essence of women’s independence while staying relatable and impactful.
Concept 1
The concept shows the finger of a woman, balancing a vehicle, representing the strength of women drivers giving direction to the idea of travel and safety. The tagline ‘Milo chale ’ depicts the joy and togetherness of a safe journey. The tagline can be used in Hindi and English, depending on the requirement.
The concept shows the finger of a woman, balancing a vehicle, representing the strength of women drivers giving direction to the idea of travel and safety. The tagline ‘Milo chale ’ depicts the joy and togetherness of a safe journey. The tagline can be used in Hindi and English, depending on the requirement.
Concept 2
The symbol shows a woman driver in action as an iconic representation of empowerment and a safe travel experience. The bright pink signifies empowerment and safety. The tagline “Suhana Safar” creates a mood of happy and safe jouney. The symbol signifies women empowerment through powerful and positive depcition of skilled women drivers of our nation.
The symbol shows a woman driver in action as an iconic representation of empowerment and a safe travel experience. The bright pink signifies empowerment and safety. The tagline “Suhana Safar” creates a mood of happy and safe jouney. The symbol signifies women empowerment through powerful and positive depcition of skilled women drivers of our nation.
Concept 3
The concept combines two signifiers, strength of women, journey and direction together. The form consists of the parted hair of a woman along with a bindi, a symbolic represent of women in India. The form also represents a steering wheel indicating a connection with driving. The bright pink signifies empowerment and safety. The tagline “Suhana Safar” creates a mood of safe jouney and indicates more accessibility to women drivers and inspires poeple to avail their services.
The concept combines two signifiers, strength of women, journey and direction together. The form consists of the parted hair of a woman along with a bindi, a symbolic represent of women in India. The form also represents a steering wheel indicating a connection with driving. The bright pink signifies empowerment and safety. The tagline “Suhana Safar” creates a mood of safe jouney and indicates more accessibility to women drivers and inspires poeple to avail their services.
This project was a valuable learning experience in collaboration and teamwork. The process taught me the importance of open communication, constructive feedback, and balancing individual creativity with group dynamics. It was fulfilling to see how our collective efforts came together to create a meaningful representation of empowerment, breaking societal taboos and making a positive impact through design.
This project was a valuable learning experience in collaboration and teamwork. The process taught me the importance of open communication, constructive feedback, and balancing individual creativity with group dynamics. It was fulfilling to see how our collective efforts came together to create a meaningful representation of empowerment, breaking societal taboos and making a positive impact through design.
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Singh.pallavi.des@gmail.com
