Presafe
Presafe
UX Case Study
Presafe is an application designed to empower users with informed and trustworthy brand interactions. Brands undergo a rigorous authenticity check, ensuring users can confidently make informed decisions.
Presafe is an application designed to empower users with informed and trustworthy brand interactions. Brands undergo a rigorous authenticity check, ensuring users can confidently make informed decisions.
The app seamlessly integrates a comprehensive rating system, allowing users to share their experiences and contribute to a community-driven authenticity network.
The app seamlessly integrates a comprehensive rating system, allowing users to share their experiences and contribute to a community-driven authenticity network.
My Role
My Role
UX Researcher,
Product Designer, Strategic Thinker
UX Researcher,
Product Designer, Strategic Thinker
Tools
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Figma
Adobe Illustrator
Adobe Photoshop
Duration
Duration
Sep - Dec 2023 (4 month)
Sep - Dec 2023 (4 month)
The Why?
Identifying
The Problem
Identifying
The Problem
This journey began at home. My mother, Dr. Monika Singh, received a fraudulent item while shopping online. As a busy doctor managing two clinics and a household, she relies on trusted platforms to save time. Seeing her frustration, I realized how difficult it is for professionals like her to find reliable online shopping options. This led me to explore the larger issue of trust in e-commerce.
This journey began at home. My mother, Dr. Monika Singh, received a fraudulent item while shopping online. As a busy doctor managing two clinics and a household, she relies on trusted platforms to save time. Seeing her frustration, I realized how difficult it is for professionals like her to find reliable online shopping options. This led me to explore the larger issue of trust in e-commerce.
Empathy Mapping
Empathy Mapping
In my pursuit of clarity on Dr. Monika challenges, i tried to uncovered key touchpoints, emotions, and unique needs, guiding informed decisions that intricately addressed the user's specific requirements.
In my pursuit of clarity on Dr. Monika challenges, i tried to uncovered key touchpoints, emotions, and unique needs, guiding informed decisions that intricately addressed the user's specific requirements.
Online shopping should be more convenient for someone like me.
I need to find trustworthy online retailers.
Says
How can i simplify my online shopping experience?
How can i protect myself from frauds?
Thinks
Treats patients, enjoys yoga and cooking.
Relies on online shopping for convenience.
Does
Anxious from online shopping frauds, & frustrated with complex shopping.
A desire for authentic & Trusted Platform.
Feels
Online shopping should be more convenient for someone like me.
I need to find trustworthy online retailers.
Says
How can i simplify my online shopping experience?
How can i protect myself from frauds?
Thinks
Treats patients, enjoys yoga and cooking.
Relies on online shopping for convenience.
Does
Anxious from online shopping frauds, & frustrated with complex shopping.
A desire for authentic & Trusted Platform.
Feels
Secondary Research
Market Analysis
Market Analysis
Quantitative Data:
93%
of marketers harness the power of social media for business growth and outreach.
516.92 m
of marketers harness the power of social media for business growth and outreach.
55%
marked Facebook as the leading social media platform in India, boasting the largest market share in July 2023, as revealed by Statista.
33.4%
social media penetration in India reflects a significant digital presence, with millions actively engaging and sharing across platforms.
Heuristic
Strategic Initiative
Strategic Initiative
The aim was to ease online shopping woes with a rigorous
authenticity check, ensuring confident decisions. Presafe,
through a robust rating system and a community-driven
network, seeks to offer users like Dr. Monika Singh a reliable
platform.
The aim was to ease online shopping woes with a rigorous authenticity check, ensuring confident decisions. Presafe, through a robust rating system and a community-driven network, seeks to offer users like Dr. Monika Singh a reliable platform.
It's more than an app; it's a commitment
to reliability and efficiency in online shopping.
It's more than an app; it's a commitment to reliability and efficiency in online shopping.
Overview
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Empathizing
Primary Research & Analysis
Primary Research & Analysis
Through extensive surveys, I identified distinct user groups and gained insights into their specific challenges. These findings shaped the foundation of my design approach, ensuring the solution directly addresses user concerns.
Through extensive surveys, I identified distinct user groups and gained insights into their specific challenges. These findings shaped the foundation of my design approach, ensuring the solution directly addresses user concerns.
Group 1 (20-34)
Buyout of Convenience, Social Media Influence, access to trends, and accessibility.
Instagram is their most used social media platform.
Characteristics
Their reason for rejecting (when they do) online shopping includes a lack of trust in advertised products, Concerns about fraud or deception.
Scared of Misleading or false advertising, Phishing scams, Counterfeit products, & unauthorized charges.
Pain Point
Group 2 (45-54)
Buyout of Convenience, Time Savings, Product Variety, Promotions, & Accessibility.
Facebook is their most used social media platform.
Characteristics
Their reason for rejecting (when they do) online shopping includes a lack of trust in advertised products.
Scared of Counterfeit products, Unauthorized charges, and misleading or false advertising type frauds.
Pain Point
Group 1 (20-34)
Buyout of Convenience, Social Media Influence, access to trends, and accessibility.
Instagram is their most used social media platform.
Characteristics
Their reason for rejecting (when they do) online shopping includes a lack of trust in advertised products, Concerns about fraud or deception.
Scared of Misleading or false advertising, Phishing scams, Counterfeit products, & unauthorized charges.
Pain Point
Group 2 (45-54)
Buyout of Convenience, Time Savings, Product Variety, Promotions, & Accessibility.
Facebook is their most used social media platform.
Characteristics
Their reason for rejecting (when they do) online shopping includes a lack of trust in advertised products.
Scared of Counterfeit products, Unauthorized charges, and misleading or false advertising type frauds.
Pain Point
Empathizing
Personas
Personas
Personas
Payal Verma
Work: Operational Manager
Age: 52
Location: Pune
Goals
Streamline Business Operations.
Wants Efficient Shopping.
Desires Trustworthy Online Services
Frustrations
Unreliable vendors or service providers causing disruptions in business operations.
Complicated and time-consuming online shopping experiences with inefficient platforms.
Counterfeit products, Unauthorized charges, and misleading/false adds.
Payal Verma
Work: Operational Manager
Age: 52
Location: Pune
Goals
Streamline Business Operations.
Wants Efficient Shopping.
Desires Trustworthy Online Services
Frustrations
Unreliable vendors or service providers causing disruptions in business operations.
Complicated and time-consuming online shopping experiences with inefficient platforms.
Counterfeit products, Unauthorized charges, and misleading/false adds.
Arpita Jain
Work: Marketing
Age: 26
Location: Jaipur
Goals
She aims to find quality products that align with her style and lifestyle.
Wants Shopping sites she can trust.
Frustrations
Lack of trust in advertised products, & Concerns about fraud or deception.
Fear of misleading advertising, phishing scams, counterfeit goods, and unauthorized charges.
Arpita Jain
Work: Marketing
Age: 26
Location: Jaipur
Goals
She aims to find quality products that align with her style and lifestyle.
Wants Shopping sites she can trust.
Frustrations
Lack of trust in advertised products, & Concerns about fraud or deception.
Fear of misleading advertising, phishing scams, counterfeit goods, and unauthorized charges.
Defining
Problem Statement
Problem Statement
Payal Verma:
is a Operations Manager Who needs A way to find trustworthy online shopping sites Because she seeks reliable sources to purchase quality garments efficiently saving her time & money.
Payal Sharma is a Operations Manager Who needs A way to find trustworthy online shopping sites Because she seeks reliable sources to purchase quality garments efficiently saving her time & money.
Arpita Jain:
is a Modern professional Who needs a secure online shopping experience
Because trust issues, fraud, and deceptive advertising disrupt her pursuit of convenience
and style.
Arpita Jain is a Modern professional Who needs a secure online shopping experience
Because trust issues, fraud, and deceptive advertising disrupt her pursuit of convenience
and style.
Ideating
Storyboarding
Storyboarding
To visualize real-world user interactions and pain points, I developed storyboards that mapped out key scenarios. By illustrating user experiences step-by-step, I identified moments of frustration, decision-making, and opportunities for intervention. This process helped refine the user journey, ensuring the final design was intuitive and directly addressed user concerns.
To visualize real-world user interactions and pain points, I developed storyboards that mapped out key scenarios. By illustrating user experiences step-by-step, I identified moments of frustration, decision-making, and opportunities for intervention. This process helped refine the user journey, ensuring the final design was intuitive and directly addressed user concerns.
User Flow
User Flow
At this stage, the user side of the app interface has taken center stage,
boasting a meticulously prototyped design. Next up: translating the vision onto User Flow, etching the user journey into the app's design.
At this stage, the user side of the app interface has taken center stage, boasting a meticulously prototyped design. Next up: translating the vision onto User Flow, etching the user journey into the app's design.
At this stage, the user side of the app interface has taken center stage, boasting a meticulously prototyped design. Next up: translating the vision onto User Flow, etching the user journey into the app's design.
Prototyping
Low-Fidelity
Prototype
Low-Fidelity
Prototype
From Sketches to low-fidelity prototypes—a simplified rendition that lays the groundwork for user interaction.
From Sketches to low-fidelity prototypes—a simplified rendition that lays the groundwork for user interaction.
Testing
A/B Testing Prototype
A/B Testing Prototype
Exploring user preferences, A/B testing unveiled two screens for overall brand ratings—one simplifying with terms like 'GOOD' and 'GREAT,' the other delving into detail with four criteria.
Exploring user preferences, A/B testing unveiled two screens for overall brand ratings—one simplifying with terms like 'GOOD' and 'GREAT,' the other delving into detail with four criteria.
Test Findings
People opted for the screen with more information and category as it communicated about the Brands Overall Performance most clearly.
People opted for the screen with more information and category as it communicated about the Brands Overall Performance most clearly.
Finishing up
High-Fidelity
Prototype
High-Fidelity
Prototype
As the design journey progresses, we seamlessly transition to the high-fidelity prototype—a refined depiction that breathes life into the envisioned user experience. Dive into the evolving stages of the app's visual journey by exploring the prototype.
As the design journey progresses, we seamlessly transition to the high-fidelity prototype—a refined depiction that breathes life into the envisioned user experience. Dive into the evolving stages of the app's visual journey by exploring the prototype.
Scrolled this far?
let's make it worth
Singh.pallavi.des@gmail.com
