Branding &
Guidelines
Branding &
Guidelines
Dr. Singh Homoeo has been providing holistic wellness and care since 1989. This project involves creating a brand design from the sketch, translating the care and trust into the brand’s language, and creating the same meaning in people's mind.
Dr. Singh Homoeo has been providing holistic wellness and care since 1989. This project involves creating a brand design from the sketch, translating the care and trust into the brand’s language, and creating the same meaning in people's mind.
The goal was to transform a 35+-year-old clinic into a recognizable brand where every element carries the trust and care that lies in Dr. singh homoeo's core.
The goal was to transform a 35+ year-old clinic into a recognizable brand where every element carries the trust and care that lies in Dr. singh homoeo's core.
My Role
My Role
Brand Strategy, Logo Design, Visual Identity, Style Guide Creation, Collateral Design
Brand Strategy, Logo Design, Visual Identity, Style Guide Creation, Collateral Design
Tools
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Duration
Duration
March - June 2021 (4 months)
March - June 2021 (4 months)
The Monogram
The monogram revolves around the familiar essence of homeopathy that people have long associated with it. Ensuring the brand feels recognizable and fosters inherent trust. A homeopathic bottle with sugar balls floating outward symbolizes the image deeply associated with homeopathy. Complementing the central icon are wave-like stems with leaves on both sides, evoking growth, vitality, and harmony with nature.
The monogram revolves around the familiar essence of homeopathy that people have long associated with it. Ensuring the brand feels recognizable and fosters inherent trust. A homeopathic bottle with sugar balls floating outward symbolizes the image deeply associated with homeopathy. Complementing the central icon are wave-like stems with leaves on both sides, evoking growth, vitality, and harmony with nature.
The branding system for Dr. Singh Homoeo successfully bridges the clinic's legacy with a modern visual identity, making it more recognizable and relatable to its audience. The cohesive design elements ensure consistency across all platforms, reflecting the clinic’s holistic approach to health and wellness.
The branding system for Dr. Singh Homoeo successfully bridges the clinic's legacy with a modern visual identity, making it more recognizable and relatable to its audience. The cohesive design elements ensure consistency across all platforms, reflecting the clinic’s holistic approach to health and wellness.
Website
Design
Website
Design
The vision behind the project was to bridge the trust and personal care they’ve cultivated offline into an online space—a challenging feat for a homeopathy clinic, given how uncommon it is for people to associate homeopathy with an online presence.
The vision behind the project was to bridge the trust and personal care they’ve cultivated offline into an online space—a challenging feat for a homeopathy clinic, given how uncommon it is for people to associate homeopathy with an online presence.
The goal was to create an approachable and reliable platform where people could feel the same comfort and confidence in seeking online consultations as they do when visiting the clinic in person.
The goal was to create an approachable and reliable platform where people could feel the same comfort and confidence in seeking online consultations as they do when visiting the clinic in person.
My Role
My Role
Website Design, Research & Analysis, Content Strategy
Website Design, Research & Analysis, Content Strategy
Tools
Tools
Figma
Figma
Duration
Duration
Sep - Jan 2023 (5 months)
Sep - Jan 2023 (5 months)
Competitive Analysis
Competitive Analysis
I analyzed similar medical websites and observed common challenges such as cluttered layouts, confusing navigation, and overwhelming information. Since homeopathy websites are relatively uncommon, there is no standard design approach, often resulting in platforms that feel more like advertisements than trusted medical resources.
I analyzed similar medical websites and observed common challenges such as cluttered layouts, confusing navigation, and overwhelming information. Since homeopathy websites are relatively uncommon, there is no standard design approach, often resulting in platforms that feel more like advertisements than trusted medical resources.
Content and Features
Content and Features
Developed concise, well-structured content for services, testimonials, and consultation options.
Included a “Book Consultation” feature for quick access to online consultancy.
Highlighted the clinic’s legacy, team expertise, and patient success stories to build trust.
Developed concise, well-structured content for services, testimonials, and consultation options.
Included a “Book Consultation” feature for quick access to online consultancy.
Highlighted the clinic’s legacy, team expertise, and patient success stories to build trust.
Impact/Reflection
Impact/Reflection
Designing the website for Dr. Singh Homoeo was an opportunity to blend legacy with modern functionality. By focusing on user experience and accessibility, the website now serves as a seamless platform for patients to connect with trusted homoeopathic experts, ensuring their care reaches a broader audience in the digital age.
Designing the website for Dr. Singh Homoeo was an opportunity to blend legacy with modern functionality. By focusing on user experience and accessibility, the website now serves as a seamless platform for patients to connect with trusted homoeopathic experts, ensuring their care reaches a broader audience in the digital age.
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Singh.pallavi.des@gmail.com
