Promotional Branding
Promotional Branding
Music has an unparalleled ability to speak directly to our minds and hearts, often without saying a word. Designing for Universal Music UK’s exclusive annual event in London featuring staff-only performances by its talented artists was about translating that wordless power into visuals—creating a visual language that resonates as deeply as music does.
Music has an unparalleled ability to speak directly to our minds and hearts, often without saying a word. Designing for Universal Music UK’s exclusive annual event in London featuring staff-only performances by its talented artists was about translating that wordless power into visuals—creating a visual language that resonates as deeply as music does.
The challenge was to craft designs that inspire the same connection and emotion that music evokes in the audience, ensuring every element speaks to the passion of those working in this creative industry.
The challenge was to craft designs that inspire the same connection and emotion that music evokes in the audience, ensuring every element speaks to the passion of those working in this creative industry.
My Role
My Role
Visual Concept Development, Poster Design, Promotional Suite, Marketing strategy
Visual Concept Development, Poster Design, Promotional Suite, Marketing strategy
Tools
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Duration
Duration
Jan - Mar 2024 (3 month)
Jan - Mar 2024 (3 month)
The Font
The Canobis Free font selected for the UMusic Autumn ‘24 poster enhances the overall aesthetic by complementing the dreamy and vibrant theme of the event. Its curvy and fluid letterforms echo the flowy design elements, creating a sense of rhythm and harmony on the poster. The font’s elegant yet playful style adds a touch of creativity and sophistication, resonating with the diverse passions and personalities of Universal Music UK staff.
The Vibe
The poster for UMusic Autumn ‘24 embodies the essence of music’s emotional depth through vibrant colors and fluid design elements. It captures the dreamy and flowy atmosphere of the event, inviting viewers to experience the magic of music through visual storytelling. The design aims to spark excitement and intrigue, setting the stage for an unforgettable evening celebrating creativity and passion for music within Universal Music UK.
The Font
The Canobis Free font selected for the UMusic Autumn ‘24 poster enhances the overall aesthetic by complementing the dreamy and vibrant theme of the event. Its curvy and fluid letterforms echo the flowy design elements, creating a sense of rhythm and harmony on the poster. The font’s elegant yet playful style adds a touch of creativity and sophistication, resonating with the diverse passions and personalities of Universal Music UK staff.
The Vibe
The poster for UMusic Autumn ‘24 embodies the essence of music’s emotional depth through vibrant colors and fluid design elements. It captures the dreamy and flowy atmosphere of the event, inviting viewers to experience the magic of music through visual storytelling. The design aims to spark excitement and intrigue, setting the stage for an unforgettable evening celebrating creativity and passion for music within Universal Music UK.
The Font
The Canobis Free font selected for the UMusic Autumn ‘24 poster enhances the overall aesthetic by complementing the dreamy and vibrant theme of the event. Its curvy and fluid letterforms echo the flowy design elements, creating a sense of rhythm and harmony on the poster. The font’s elegant yet playful style adds a touch of creativity and sophistication, resonating with the diverse passions and personalities of Universal Music UK staff.
The Vibe
The poster for UMusic Autumn ‘24 embodies the essence of music’s emotional depth through vibrant colors and fluid design elements. It captures the dreamy and flowy atmosphere of the event, inviting viewers to experience the magic of music through visual storytelling. The design aims to spark excitement and intrigue, setting the stage for an unforgettable evening celebrating creativity and passion for music within Universal Music UK.
Colors
The vibrant color palette chosen for the UMusic ‘24 poster serves as a representation of the event’s energetic atmosphere and dynamic spirit. Each hue selected resonates with the excitement and passion inherent in music, from bold blues and electrifying
greens to passionate purples and fiery oranges.
The vibrant color palette chosen for the UMusic ‘24 poster serves as a representation of the event’s energetic atmosphere and dynamic spirit. Each hue selected resonates with the excitement and passion inherent in music, from bold blues and electrifying
greens to passionate purples and fiery oranges.
The Layout
In creating the UMusic Autumn ‘24 poster, I embarked on a journey of exploration and experimentation, delving into different layout iterations to capture the essence of the event. With each iteration, I sought to strike the perfect balance between vibrant colors, fluid design elements, and expressive typography.
In creating the UMusic Autumn ‘24 poster, I embarked on a journey of exploration and experimentation, delving into different layout iterations to capture the essence of the event. With each iteration, I sought to strike the perfect balance between vibrant colors, fluid design elements, and expressive typography.
Spreading Joy & Excitement
The photobooth concept brings the excitement of UMusic Autumn directly to the o ce. Employees can enjoy snapping fun photos with props and instantly share their enthusiasm on social media. Additionally, a live display in the o ce showcases the "photo of the day" and counts down to the event, fostering anticipation and community engagement.
The photobooth concept brings the excitement of UMusic Autumn directly to the o ce. Employees can enjoy snapping fun photos with props and instantly share their enthusiasm on social media. Additionally, a live display in the o ce showcases the "photo of the day" and counts down to the event, fostering anticipation and community engagement.
Groove To The Beat
Step into the rhythm of UMUSIC AUTUMN with our interactive game! Guide the oating disk to touch the tiles and collect points, immersing yourself in the excitement of the event. Compete for high scores and redeem your points for exclusive UMUSIC-branded merchandise, making every tap a step closer to winning big!
Step into the rhythm of UMUSIC AUTUMN with our interactive game! Guide the oating disk to touch the tiles and collect points, immersing yourself in the excitement of the event. Compete for high scores and redeem your points for exclusive UMUSIC-branded merchandise, making every tap a step closer to winning big!
Reflecting on the journey of creating the UMusic Autumn ‘24 poster fills me with a sense of pride and accomplishment. From the initial concept development to the final design execution, every step of the process was an opportunity for growth and discovery. Throughout the journey, I found myself immersed in the world of color, typography, and design, constantly seeking inspiration and refining my ideas to capture the energy and excitement of UMusic Autumn ‘24.
Reflecting on the journey of creating the UMusic Autumn ‘24 poster fills me with a sense of pride and accomplishment. From the initial concept development to the final design execution, every step of the process was an opportunity for growth and discovery. Throughout the journey, I found myself immersed in the world of color, typography, and design, constantly seeking inspiration and refining my ideas to capture the energy and excitement of UMusic Autumn ‘24.
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Singh.pallavi.des@gmail.com
